Imagine Dragons will perform at the UEFA Champions League final opening ceremony on Saturday, 1st June.
The Grammy-winning band will take to the stage at Madrid’s Metropolitano Stadium just minutes before the final match between Liverpool and Tottenham Hotspur competing for the biggest prize in European club football.
This year’s opening ceremony is presented by Pepsi, which promised “a level of production never seen before at a UEFA Champions League Final” with “stunning pyrotechnics and special effects.”
Last year’s opening ceremony performance by Dua Lipa was viewed by about 80 million global TV audiences, according to UEFA/ Pepsi. That event also witnessed the “New Rules” singer become the No. 2 trending Twitter topic all over the world on the night of the final, while her full performance has been watched more than 11 million times on the channels of UEFA, making it their most viewed social content ever.
This year’s UEFA Champions League final will air in more than 200 countries and territories around the world.
Singer Dan Reynolds of Imagine Dragons said that the band was “honored to be playing the UEFA Champions League Final Opening Ceremony with Pepsi for some of the most passionate sports fans on the planet.” And also added: “It’s going to be a great show in Madrid.”
PepsiCo VP marketing, global beverages Natalia Filippociants said that Imagine Dragons is a brand with a legendary history in both music and football and there is nothing better or bigger for Pepsi than the Champions League Final Opening Ceremony.
Besides presenting the opening ceremony show, PepsiCo will also several free-to-enter music concerts in Madrid, the capital of Spain, in the four days running up to the Champions League final.
EDM duo Dimitri Vegas and Like Mike and Now United, the pop group that was formed by Spice Girls manager and American Idol creator Simon Fuller, are among the acts scheduled to perform.